Tesis

Stylistic analysis of tourism advertising language in airbnb instagram captions / Shinta Widirahayu

Abstrak
The present study aims to conduct a stylistic analysis on Airbnb Instagram captions as means of tourism advertising on Instagram. The present study employed a qualitative method to dissect the linguistic features of Airbnb Instagram captions on a graphological lexical and syntactic level and also investigated the persuasion strategies employed. The data were Airbnb Instagram captions collected through purposive sampling. The findings revealed that Airbnb employed various linguistic features to create engaging and persuasive captions. On a graphological level it employed full stop comma hyphen and parentheses. On a lexical level it utilized favorable words compounds short action verbs neologism and second-person pronouns. On a syntactic level it employed imperative sentences and varied sentence lengths as well as sentence structures. In addition Airbnb also employed pathos (emotional appeal) and ethos (credibility) as its strategies to persuade the readers. These findings thus shed light on the usage of linguistic features and persuasive strategies to produce an advertising language that is presumably effective to promote tourism destinations and generate high engagement on social media particularly Instagram.

Informasi Detail

DDC

Rt 420.147 WID s

Prodi

Universitas Negeri Malang. Program Studi Bahasa dan Sastra Inggris, 0.

Deskripsi Fisik

x, 27 lembar : il. ; 30 cm.

Bahasa

No Reg

02840/KI/22

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang.

Subjek

1. BAHASA INGGRIS - ANALISIS WACANA
2. BAHASA INGGRIS - IKLAN
3. ENGLISH - DISCOURSE ANALYSIS

Pembimbing

1. Evi Eliyanah ; 2. Siusana Kweldju

Lampiran Berkas