Tesis

The Correlation Between Business Ethics and Customer Satisfaction at PT Indah Logistics Cargo Company. / Salim Diarra

Abstrak
Since the last decades business specialists knew that companies are responsible for their socio-environmental actions and behaviors. Where certain ethical and social obligations are required so to carry out business operations. Therefore qualities and prices are not only the key elements in competitive advantages again but also social and environmental ethical reputations. These are the main factors for companies especially logistics companies to strengthen their public images nowadays. The daily debates of rights and acceptable actions are on ethical aspects while doing business in society. This refers to the questions of correctness and social responsibility. Thus business ethics researches focus on the correct applicable behaviors that are considered acceptable in business and society. Therefore companies can operate their business activities so to satisfy their customer demands and needs. Business ethics is further important for corporate success because it would be a guide for firms to lead successfully their daily operational activities. The purpose of this study was to find out (1) the description of business ethics variables and customers satisfaction variables. (2) To analyze and identify the correlation between business ethics and customer satisfaction. This study uses a quantitative method and this type of research includes descriptive and explanatory research. The instrument that was used was a closed questionnaire that was conducted for the use of research validity and reliability test. In this study the purposive sampling technique was used with a sample size of 293 respondents who are consumers at PT. Indah Logistics Company in Malang. Then Pearson correlation coefficients (r) also known as bivariate coefficient was used as a data analysis technique using SPSS 26.0. The results of this research paper indicate that there is a positive and significant correlation between business ethics and customer satisfaction.

Informasi Detail

DDC

Rt 658.8343 DIA c

Prodi

Universitas Negeri Malang. Program Studi Manajemen, 2021.

Deskripsi Fisik

xii, 85 Lembar : ill , tab. ; 30 cm

Bahasa

No Reg

02940/KI/21

Edisi

Tesis (Pascasarjana)--Universitas Negeri Malang.2021

Subjek

1. KONSUMEN, KEPUASAN
2. CONSUMER SATISFACTION

Pembimbing

1. Ery Tri Djatmika Wahyu Wardhana 2. Puji Handayati

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