Skripsi

Designing promotional content for granoolars with social media mix approach as a brand awareness strategy / Aura Nebula Safinatunnajah

Abstrak
Granoolars is a newly established business in the food industry that need more brand awareness from the target consumers. A promotional content is one of the approach to reach the audience for the recognition. Since consumer is the value co-creator a thorough investigation was highlighted on the characteristics that the targeted consumer seeks in an ad both the verbal and visual aspect. Moreover the distribution channel of social media that the respondents mostly use was also discussed. The purpose of this study was to comprehend and design the promotional content which the audience approve. The design process uses Matt Cooke methodology which consist of definition divergence and transformation stage. The study is a quantitative method using an online survey on 300 respondents. The SPSS data analysis was used for the descriptive statistics analysis. The findings proposed that the respondents prefer marketing content which has the ad value of credibility and informativeness. Moreover visuals of the content that implemented a strong design principle is favorable for the audience of this study. The distribution funnel being adopted are Instagram and Twitter as the most used social media platforms by the respondents.

Informasi Detail

DDC

Rs 741.67 SAF d

Prodi

Universitas Negeri Malang. Program Studi Desain Komunikasi Visual, 2021.

Deskripsi Fisik

viii, 59 lembar. : ilus. ; 30 cm

Bahasa

No Reg

04271/KI/22

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2021

Subjek

1. MEDIA PROMOSI - DESAIN
2. PROMOTIONAL MEDIA - DESIGN

Pembimbing

1. Pujiyanto ; 2. Joni Agung Sudarmanto

Lampiran Berkas