Tesis

Illocutionary acts found between men and women skincare products advertisements on instagram / Dilla Idayati

Abstrak
This study aims to investigate the various styles of using illocutionary acts in advertisements for men and women skincare products. There are two research problems come up. First to find the types of illocutionary acts in both skincare products advertisements and second to explore the differences of illocutionary acts between both advertisements by focusing on two aspects diction and empty adjectives. This study s data sources were taken from the Instagram account of Kylie Skin and Nivea Men United States. Moreover to prove that those sources are real both accounts have been verified by Instagram with a blue checklist. Furthermore this research used a descriptive qualitative method in analyzing the data. There are 23 posts of Kylie Skin advertisements and 22 posts of Nivea Men advertisements were analyzed. Each post advertisement is categorized into five types of illocutionary acts assertives directives commisives expressive and declaratives. The following step was comparing the data that have been categorized to find out the differences. First diction of the both brands and second empty adjectives in the use of illocutionary acts. The results reveal that from five types of illocutionary acts (i e. assertives directives commisives expressive and declaratives) there are no posts categorized as declaratives. Meanwhile Nivea Men advertisements contain 3 types of illocutionary acts namely assertives directives and commisives. There are no posts that belong to declaratives and expressives illocutionary acts. Next based on the types were found the two advertisements have some differences in delivering illocutionary acts. First Kylie Skin and Nivea Men advertisements have different diction in the use of illocutionary acts. Second empty adjectives are found more in Kylie Skin advertisements. In conclusion this research reveals that the difference in delivering illocutionary acts by the advertisers it depends to their market target.

Informasi Detail

DDC

Rt 425.029 IDA t

Prodi

Universitas Negeri Malang. Program Studi Bahasa dan Sastra Inggris, 2021.

Deskripsi Fisik

xiii, 56; Ilus. ; 30 cm

Bahasa

Indonesia

No Reg

03576/KI/22

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2021

Subjek

1. BAHASA INGGRIS - BAHASA IKLAN
2. ENGLISH - ADVERTISING LANGUAGE

Pembimbing

1. Mirjam Anugerahwati; 2. Nurenzia Yannuar

Lampiran Berkas