Skripsi

How does the attitude of muslim consumers mediate the country of origin and religiosity / AULIA MARGETA

Abstrak
Basically Muslim consumers do not hesitate to buy imported food from non-Muslim majority countries because the product has passed the halal test stage. This study aims to determine whether food originating from non-Muslim majority countries can affect the purchase intention of Muslims in countries with Muslim majority populations. The data obtained from 190 respondents will be analyzed further. The analytical tool used is SEM-PLS. The results of the study prove that country of origin and religiosity play an important role in influencing attitude. In addition the relationship between attitude and purchase intention of Muslim consumers towards imported food has a positive and significant effect including the mediating effect of attitude on the influence of country of origin on purchase intention while religiosity and purchase intention are mediated negatively and insignificantly. However country of origin and religiosity have no effect on imported food s purchase intention.

Informasi Detail

DDC

Rs 658.8343 MAR p

Prodi

Universitas Negeri Malang. Program Studi Manajemen, 2022.

Deskripsi Fisik

ix, 61 lembar : ilus. ; 30 cm.

Bahasa

Indonesia

No Reg

05243/KI/22

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2022

Subjek

1. KONSUMEN, MINAT MEMBELI
2. CONSUMERS, INTEREST TO BUY

Pembimbing

1. Hj. Ita Prihatining Wilujeng

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