Skripsi

Penerapan model UTAUT (the unified theory of acceptance and use of technology) terhadap minat dan perilaku penggunaan mobile banking / Widya Anjani

Abstrak
BRI mobile banking is a form of banking service that provides a strategic role in facilitating customer transaction processes. The development of m-banking BRI service needs to be done by analyzing the factors that motivate of acceptance and use of mobile banking. This reseacrh aims to determine the behavioral intention and use behavior of m-banking BRI by applying the UTAUT model. The research approach used by the researcher is quantitative. Primary data was used in this research and data collection was obtained through a questionnaire instrument in google form which was distributed to 130 user of m-banking BRI. The sampling technique used purposive sampling method with data analysis by using of SEM-PLS method and processed with SmartPLS 3.0 software to determine the relationship between variabels. The results of the research prove that the constructs of the UTAUT model in the form of performance expectancy effort expectancy and social influence have a positive and significant influence on their relationship with behavioral intention in using m-banking BRI. Meanwhile facilitating conditions and behavioral intention are also positive and significant in their influence on the use behavior of using m-banking BRI.

Informasi Detail

DDC

Rs 332.178019 ANJ p

Prodi

Universitas Negeri Malang. Program Studi Ekonomi dan Studi Pembangunan, 2022.

Deskripsi Fisik

ix, 53 lembar : ill. ; 30 cm.

Bahasa

Indonesia

No Reg

06229/KI/22

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2022

Subjek

1. MOBILE BANKING - MINAT
2. MOBILE BANKING - INTEREST

Pembimbing

1. Imam Mukhlis

Lampiran Berkas