Skripsi

Pengaruh customer trust terhadap customer loyalty melalui customer satisfaction studi pada Nasabah Bank Syariah Indonesia di Kota Malang / Muhammad Ilham Aly Ma\'sum

Abstrak
Digitalization is a must for banking because every customer expects flexibility and ease of service. In recent years national Islamic banking has shown a significant pace of growth. However this growth has not been balanced with the number of Indonesian Muslim market. Meanwhile Indonesia is included in the top ten countries that have the largest Islamic finance index in the world. However few use Islamic banking products unlike Malaysian Muslims whose interest in Islamic banking products is very high. The fact is that Indonesian Islamic finance has not been able to keep up with the growth of conventional finance in expanding the financial industry as a whole. It can be seen from the low trust of the Muslim community in Indonesia towards Islamic banks. Therefore researchers are interested in researching and analyzing the effect of customer trust on customer loyalty through customer satisfaction at Bank Syariah Indonesia (BSI) in Malang City. BSI was chosen because it is one of the pioneers of Islamic banking in Indonesia. With the hope that it can become a source of knowledge and reference especially in Islamic banking in Indonesia.

Informasi Detail

DDC

Rs 658.8343 MAS p

Prodi

Universitas Negeri Malang. Program Studi Manajemen, 2022.

Deskripsi Fisik

xi, 113 lembar : ilus. ; 30 cm

Bahasa

Indonesia

No Reg

06274/KI/22

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2022

Subjek

1. KONSUMEN - LOYALITAS
2. CONSUMER - LOYALTY

Pembimbing

1. Hj. Ita Prihatining Wilujeng

Lampiran Berkas