Skripsi

Pengaruh green marketing terhadap purchase intention melalui brand image pada lemonilo / Lisa Septiani

Abstrak
The research objective is to prove the impact of green marketing on purchase intention mediated by brand image. The object of this research is Lemonilo noodles and the target sample is potential consumers of Lemonilo noodles totaling 160 respondents. Non-probability sampling technique namely purposive sampling will be used in sampling. Path analysis will be used as a method to analyze research data. The results obtained are that green marketing and brand image each have a positive and significant impact on Lemonilo s purchase intention green marketing has a positive and significant direct impact on Lemonilo s brand image and there is an indirect impact of green marketing on purchase intention mediated by brand image as a variable

Informasi Detail

DDC

Rs 658.8343 SEP p

Prodi

Universitas Negeri Malang. Program Studi Manajemen, 2022.

Deskripsi Fisik

x, 77 lembar : ilus. ; 30 cm.

Bahasa

Indonesia

No Reg

06585/KI/22

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2022

Subjek

1. KONSUMEN - MINAT MEMBELI
2. CONSUMER - INTEREST IN BUYING

Pembimbing

1. Arum Prasasti

Lampiran Berkas