Skripsi

Pengaruh intensitas akses media sosial instagram, orientasi fashion dan money attitude terhadap perilaku konsumtif siswa kelas xi ips SMA Negeri 01 Batu / Nadika Melita Yulianti

Abstrak
The research aims to determine the effect of intensity of accses to social media instagram fashion orientation and money attitude on the consumptive behavior of 11th grades social science students of senior high school in Batu city. The research instrument used is questionnaire. The sampel used was 124 students who were calculating with the slovin formula. The data analysis technique used is the classical assumption test including normality multicolinearity and heteroskesdasticity test then hypothesis testing including t test and f tes multiple linear analysis with the help of 25.0 for windows. Based on the analysis as follows 1) Intensity of access to social media instagram have a partial affect on the consumptive behavior of 11th graders of social sciences senior high school one in Batu city. 2) fashion orientation have a partial affect on the consumptive behavior of 11th graders of social sciences senior high school one in Batu city. 3) money attitude have a partial affect on the consumptive behavior of 11th graders of social sciences senior high school one in Batu city. Intensity of access to social media instagram fashion orientation and money attitude simultaneously affect the consumptive behavior of 11th graders of social sciences senior high school one in Batu city

Informasi Detail

DDC

Rs 339.47 YUL p

Prodi

Universitas Negeri Malang. Program Studi Pendidikan Ekonomi, 2022.

Deskripsi Fisik

xii, 92 lembar : il. ; 30 cm.

Bahasa

Indonesia

No Reg

08595/KI/22

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2022

Subjek

1. PRILAKU KONSUMTIF - MEDIA SOSIAL (INSTAGRAM)
2. CONSUMPTION BEHAVIOR - SOCIAL MEDIA (INSTAGRAM)

Pembimbing

1. Prof. Dr. Sri Umi Mintarti Widjaja, S.e., M.p.

Lampiran Berkas