Skripsi

A Critical Discourse Analysis: The Representation of Beauty Concept in \"You.C1000 Vitamin TVC with Zozibini Tunzi\" / Yeni Rismawaty

Abstrak
The perception of the beauty concepts is constantly changing along with the development of popular culture and trends in the media. The promotion of media that present the concept of beauty from the Japanese and the Korean has put women under pressure to meet such a standard. In contrast the beauty concept of YOU C1000 advertisements presents a new concept. The model representation of YOU C1000 advertisement 2019 Zozibini Tunzi presents beauty that contrasts with Indonesian beauty concept. Through the advertisements YOU C1000 aims to present a new ideology of beauty that comes from within. This research applied Critical Discourse Analysis theory that has three dimensions description interpretation and explanation. Through the CDA the researcher found that the use of pronouns the choice of conjunctions and positive words can elicit emotional responses to persuade people Zozibini Tunzi is the main representation of beauty that comes from within and the confidence and happiness can lead to beauty. Moreover the advertisements distribution through YouTube and TVC are effective ways to spread the new beauty concept.

Informasi Detail

DDC

SKRIPSI DIGITAL

Prodi

Universitas Negeri Malang. Program Studi Bahasa dan Sastra Inggris, 2022.

Deskripsi Fisik

ix, 23 lembar : ilus. ; 30cm.

Bahasa

No Reg

0358/RS/22

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2022

Subjek

1. MEDIA PROMOSI - IKLAN KECANTIKAN
2. PROMOTIONAL MEDIA - BEAUTY ADVERTISING

Pembimbing

1. Dr. Mirjam Anugerahwati, M.a.; Drs. Kukuh Prayitno Subagyo, M.a.

Lampiran Berkas