Skripsi

Linguistic Mallscape of Malang Town Square / Zulaikha Ira Puspita

Abstrak
Indonesian language policies in Law No. 24 of 2009 stipulates that the naming of brand names must be written in Bahasa Indonesia and can be written in local language and foreign language unless they have the historical and cultural background. This indicates that the position of Indonesian language is supposed to be dominant and superior to other languages. However the findings provide an unexpected result. The use of foreign languages as brand names especially in shop front signs is widely spread in Indonesia. This paper examines the language used in shop front signs of Malang Town Square. The analysis indicates that English is dominating the linguistic mallscape and seen as prestigious. English is mainly functioned as giving detailed information related to the products and services offered. English is also used as a branding tool to internationalize the brand.

Informasi Detail

DDC

SKRIPSI DIGITAL

Prodi

Universitas Negeri Malang. Program Studi Bahasa dan Sastra Inggris, 2022.

Deskripsi Fisik

viii, 25 lembar : ilus.

Bahasa

Indonesia

No Reg

0295/RS/23

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2022

Subjek

1. BAHASA INGGRIS - LINGUISTIK
2. ENGLISH LANGUAGE - LINGUISTIC

Pembimbing

1. Prof. Dr. Siusana Kweldju, M.pd ; 2. Prof. Dr. Yazid Basthomi, S.pd, M.a.

Lampiran Berkas