Skripsi

The influence of financial literacy and social media on online purchase decisions of economics education students / Linda Agustin Ningrum

Abstrak
With the transition to online purchases sometimes someone is out of control in making purchasing decisions especially a student. An important indicator of an individual s ability to make financial decisions is their level of financial literacy especially the incessant social media provided by individuals that influence complex buying behavior. The purpose of this research was to find out whether financial literacy and social media influence online purchasing decisions for undergraduate students of Economics Education. This research is quantitative with a population of 133 students and the sampling technique used purposive sampling. Data were collected using a questionnaire using a Gutman scale which was analyzed using SEM (Structural Equation Modeling) which was run through the SMART PLS program. The results of this study are that financial literacy (X1) and social media (X2) have a significant positive effect on online purchasing decisions (Y) for undergraduate economic education students.

Informasi Detail

DDC

SKRIPSI DIGITAL

Prodi

Universitas Negeri Malang. Program Studi Pendidikan Ekonomi, 2023.

Deskripsi Fisik

iv, 39 hlm. : ilus.

Bahasa

Indonesia

No Reg

2432/RS/23

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2023

Subjek

1. KONSUMEN - KEPUTUSAN MEMBELI
2. CONSUMERS - BUYING DECISIONS

Pembimbing

1. Putra Hilmi Prayitno, S.pd, M.pd

Lampiran Berkas