Skripsi
Identifikasi potensi kampung wisata budaya sebagai daya tarik wisata di Kota Malang / Iqbal Tifan Febriansyah
Abstrak
Cultural tourism is a tourist activity that makes culture the main attraction. Culture can be an attraction because the proportion of tourists tendency to come to an area is 60% due to cultural factors then 30% due to natural factors and 10% on artificial factors. One of the cities in East Java Province Malang City has a variety of interesting tourism potential one of which is the potential for cultural tourism that can be found through thematic village tourism. There are three thematic villages with cultural tourism types including Polowijen Cultural Village Satrio Turonggo Jati Village and Gasek Cultural Village. The purpose of this research is to identify tourism potential and determine development strategies. The data analysis techniques used are descriptive and SWOT. Data sources came from primary and secondary data. Data were collected by interview observation and literature study. The results of this study show that the three villages have attractiveness by looking at the tourism components (4A) attractions accessibility facilities and institutions. Through SWOT analysis based on internal and external factors each village is included in the aggressive strategy and several development strategies are obtained. The benefits of this research are that cultural tourism activities can be a way to introduce a culture to tourists in the community. Then knowing the quality of each cultural tourism village in Malang City.