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Skripsi

Pengaruh perceived usefulness, perceived ease of use terhadap intention to QRIS, dengan attitude toward using sebagai variabel intervening (studi kasus pada mahasiswa pengguna QRIS Brimo di Kota Malang) / Gede Ananta

Abstrak
The Quick Response Indonesian Code Standard (QRIS) launched by Bank Indonesia is one of the latest breakthroughs in Indonesia. Technological advances in the digital financial sector are increasingly rapid to support economic activities. This breakthrough is used for transaction via electronic money applications M-banking and E-wallet. One of the banks that also supports QRIS is Bank Rakyat Indonesia which presents this feature on its mobile banking namely BRImo. In its implementation there are various differences in the acceptance of the QRIS feature in society which causes the transaction value using QRIS to not be optimal. The aim of this research is to determine the influence of Perceived Usefulness Perceived Ease of Use on Intention to Use QRIS BRImo through Attitude Toward Using as mediation. This exploration uses descriptive statistical analysis and Structural Equation Modelling-Partial Least Square (SEM-PLS). The data collected was obtained through a poll delivered to 288 student respondents involving BRImo QRIS in Malang City. The output obtained from this research are the influence of Perceived Usefulness and Perceived Ease of Use on Attitude Toward Using Attitude Toward Using on Intention to Use Perceived Usefulness and Perceived Ease of Use on Intention to Use through Attitude Toward Using as mediation and there is no influence between Perceived Usefulness and Perceived Ease of Use on Intention to Use

Informasi Detail
DDC
SKRIPSI DIGITAL
Prodi
Universitas Negeri Malang. Program Studi Manajemen, .
Deskripsi Fisik
-
Bahasa
Indonesia
No Reg
2385/RS/24
Edisi
Skripsi (Sarjana)--Universitas Negeri Malang. 2024
Subjek
1. PERBANKAN - TRANSAKSI DIGITAL - PERSEPSI PENGGUNA
2. BANKING - DIGITAL TRANSACTIONS - USER PERCEPTION
Pembimbing
1. Afwan Hariri Agus Prohimi, S.E., M.Si
Lampiran Berkas