Skripsi

Pengaruh literasi keuangan terhadap keputusan berinvestasi gen z pada penggunaan aplikasi bibit / Farizki Dwi Nugraha

Abstrak
The primary aim of this study is to examine the relationship between Financial Literacy levels and Financial Behavior in relation to Financial Technology and Investment Actions using the Bibit Application. A total of 96 young respondents (Generation Z) were selected through a purposive sampling method and data was collected via a closed questionnaire using Google Forms.. This research employs a quantitative approach utilizing SEM PLS analysis with the SmartPLS version 4.0 software for data processing. The analysis results indicate that Financial Literacy and Financial Behavior directly have a positive impact on Financial Technology and Investment Actions. Apart from that Financial Technology has a direct impact on Action to Invest. The mediation produced by Financial Technology on the relationship between Financial Literacy and Action to Invest has proven to be significantly positive. However Financial Technology was unable to mediate Financial Behavior on Action to Invest which proved to be insignificant.

Informasi Detail

DDC

SKRIPSI DIGITAL

Prodi

Universitas Negeri Malang. Program Studi Ekonomi dan Studi Pembangunan, 2024.

Deskripsi Fisik

vi, 40 hlm. : ilus.

Bahasa

Indonesia

No Reg

2470/RS/24

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2024

Subjek

1. INVESTASI - LITERASI KEUANGAN
2. INVESTASI, KEPUTUSAN
3. INVESTMENT - FINANCIAL LITERACY

Pembimbing

1. Dr. Dwi Wulandari, S.E.. M.M.

Lampiran Berkas