Tugas Akhir

Pengaruh kualitas layanan dan desain interior terhadap kepuasan pelanggan dan revisit intention (studi pada salah satu Hotel di Kota Batu) / Arifatin Ni\'mah

Abstrak
In the world of tourism there is quite rapid development which hasan impact on increasing the country s foreign exchange earnings.With increasing public interest in tourism this sector now hasenormous potential. The number of tourists visiting Batu Cityincreased by around 35% in 2022. This phenomenon along withvisits to Batu City thwarted a new trend namely staycations. Thisresearch used a questionnaire with the participation of 130respondents and The data analysis used is Structural EquationModeling Partial Least Square (Sem-PLS) involving Smart PLS 3.0.The research results explain that Service Quality and Interior Designhave a positive and significant effect on Customer Satisfaction andthe Desire to Buy Again.

Informasi Detail

DDC

SKRIPSI DIGITAL

Prodi

Universitas Negeri Malang. Program Studi Manajemen Pemasaran, 2024.

Deskripsi Fisik

ix, 16 Lembar. : ilus.

Bahasa

Indonesia

No Reg

4089/RS/24

Edisi

Sekripsi (sarjana) Universitas Negeri Malang 2024

Subjek

1. MANAJEMEN PEMASARAN ( HOTEL DI BATU ) - KUALITAS LAYANAN
2. DESAIN INTERIOR - KEPUASAN KONSUMEN
3. MARKETING MANAGEMENT (HOTEL IN BATU) - SERVICE QUALITY

Pembimbing

1. Della Ayu Zonna Lia, S.ab., M.ab.

Lampiran Berkas