Skripsi

Pengaruh destination image terhadap destination loyalty melalui perceived value dan place attachment (studi pada pengunjung Kebun Raya Purwodadi) / Dzakiyyah Nur Indah

Abstrak
The tourism sector is the largest and fastest contributor in increasing the country s economic value. Indonesia with its natural and cultural wealth has great potential to attract tourists. Tourism places that have been experiencing problems since the pandemic have now revived. The increase in the number of visitors from year to year is quite significant. Destination Loyalty is a critical variable in this study. The DL level can be affected by several variables depending on the tourist attraction. So to understand the change in visitor behavior by researching the influence of Destination Image on DL through Perceived Value and Place Attachment is the purpose of this study. Questionnaires from 192 respondents will be analyzed using PLS-SEM. As a result there was a positive influence between independent and dependent variables. Tthe other hypothesis is also accepted because it has a positive and significant effect. From a practical point of view there are several suggestions for destination managers in planning tourist attraction marketing strategies.

Informasi Detail

DDC

SKRIPSI DIGITAL

Prodi

Universitas Negeri Malang. Program Studi Manajemen, 2024.

Deskripsi Fisik

xii, 44 lembar : ilus.

Bahasa

Indonesia

No Reg

5196/RS/24

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2024

Subjek

1. PARIWISATA ( KEBUN RAYA PURWODADI ) - CITRA DESTINASI
2. PARIWISATA ( KEBUN RAYA PURWODADI ) - KEPUASAN
3. TOURISM (PURWODADI BOTANICAL GARDENS) - DESTINATION IMAGE

Pembimbing

1. Hj. Ita Prihatining Wilujeng, S.e., M.m.

Lampiran Berkas