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Skripsi

Media discourse of digital fan contents: the implementation of parasocial interaction on weverse and artist’s official twitter / Luzyana Alfanti Sudarmadi

Abstrak
The digital platforms provide numerous contents in written and spoken forms which create the particular interaction and involve several parties among the internet users. It affects the communication process which refers to language in the media in sociolinguistics. The phenomenon of Hallyu Wave generates Parasocial Interaction (PSI) as one of the interactions that happens in the digital platforms as a social space. During the interaction it represents a social group since it involves the media persona (the artist and artist rsquo s company) and the mass audience as the target audience (the fans and casual users). Weverse and Twitter are selected among the digital platforms along with SEVENTEEN as the media persona. This kind of interaction indicates the social practice as a part of a discourse and practice and it leads to the idea of linguistics sign. Moreover the analyzed data require the descriptive statistics to recognize the frequency data of digital contents and main features on those platforms. Consequently the collected data points out how the chosen digital platforms are actually synchronized strengthens the concept of Parasocial Interaction (PSI) and marks the pattern of interaction along with the use of ad language. In addition the research aims to recognize how Parasocial Interaction can be seen through the linguistics analysis in which the interaction notes how it is actually one-sided the same as the way the advertisement applies.

Informasi Detail
DDC
SKRIPSI DIGITAL
Prodi
Universitas Negeri Malang. Program Studi Bahasa dan Sastra Inggris, .
Deskripsi Fisik
vii, 30 hlm. : ilus.
Bahasa
No Reg
5624/RS/24
Edisi
Skripsi (Sarjana)--Universitas Negeri Malang. 2024
Subjek
1. DIGITAL PLATFORMS - PARASOCIAL INTERACTION - MEDIA DISCOURSE
2. DIGITAL PLATFORMS - PARASOCIAL INTERACTION - MEDIA DISCOURSE
Pembimbing
1. Prof. Dr. Yazid Basthomi, S.pd, M.a.
Lampiran Berkas