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Skripsi

Critical discourse analysis of somethinc\'s advertisement on instagram / Alika Zahira Kirana

Abstrak
Advertising plays a crucial role in this industry with beauty brands leveraging innovative marketing strategies to catch the attention of different consumer segments. In the digital age social media has become a dominant platform for advertising significantly influencing consumer perceptions and behaviours. It means that it can be an effective platform to launch advertisements using various elements such as colour imagery spokespersons and language to resonate with target audiences and create compelling brand narratives. This research examines one of the big beauty brand in Indonesia Somethinc which is locally renowned and internationally recognised. Using critical discourse analysis (CDA) the study explores the underlying messages conveyed in Somethinc rsquo s beauty product advertisement on Instagram. By analyzing the language imagery and narratives employed in these advertisements CDA aims to reveal how these advertisements construct and perpetuate beauty ideals how they target specific demographic groups and how they shape consumer behaviour and identity. By understanding these dynamics the research seeks to provide insights into the broader societal implications of beauty advertising and contribute to more informed and critical consumption of media messages. This research employed Fairclough s Three-dimensional Model of CDA on Somethinc advertisement in Instagram feeds including with its pictures language and caption. This research also analyze closely at the words and images Somethinc uses to sell its products and explores how Somethinc creates and share their message towards the advertisement. Lastly it explores how cultural norms and social factors in their advertisements influence consumers buying decisions.

Informasi Detail
DDC
SKRIPSI DIGITAL
Prodi
Universitas Negeri Malang. Program Studi Bahasa dan Sastra Inggris, .
Deskripsi Fisik
ix, 22 Lembar. : ilus.
Bahasa
No Reg
6577/RS/24
Edisi
Skripsi (Sarjana)--Universitas Negeri Malang. 2024
Subjek
1. BAHASA INGGRIS - INSTAGRAM
2. ENGLISH - INSTAGRAM


Pembimbing
1. Evi Eliyanah, S.s., M.a., Ph.d;2. Nurenzia Yannuar, S.s., M.a., Ph.d
Lampiran Berkas