Skripsi

The influence of e-service quality and e-trust on repurchase intention through e-satisfaction at shopee (a case study of international students in Malang) / RAFANOMEZANJANAHARY Augustin Patrick

Abstrak
This studyexamines the correlations service quality satisfaction repurchase intention among online shoppers particularly international students in Malang. It also seeks to explore the indirect convincing of e-service quality on repurchase intention through e-satisfaction and the indirect effects of e-trust on repurchase intention through e-satisfaction. The study used a purposive sample approach a non-probability sampling strategy. The respondents of the study include a total of 112 international students in Malang who are active online shoppersThe research data was collected through online surveys via social media. The research data was analysedusing structural equation modelling (SEM) and partial least squares (PLS) 3.0. Data analysis involves several key phases validity reliability and hypothesis testing. The study s findings support the idea that e-satisfaction is positively correlated with e-service quality. E-trust positively influences e-satisfaction which directly influences repurchase intent. The quality of e-services positively influences repurchaseintent and e-trust favourably influences repurchase intention

Informasi Detail

DDC

SKRIPSI DIGITAL

Prodi

Universitas Negeri Malang. Program Studi Manajemen, 2025.

Deskripsi Fisik

x, 20 hlm. : ilus.

Bahasa

No Reg

0031/RS/25

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2025

Subjek

Pembimbing

1. Dediek Tri Kurniawan, S.e., M.m.

Lampiran Berkas