Skripsi

Development of tiktok-based learning media as a support for learning effectivness in the digital branding subject for students of class xi marketing at SMK Islam Batu / Ni\'matul Ulya Sari

Abstrak
This study aims to create a feasible and valid Tiktok-based learning media and to determine the effectiveness of users in the learning process. This type of research uses the ADDIE development model. This study was conducted in class XI Marketing at SMK Islam Batu. Data collection instruments include validation questionnaires user response questionnaires and post-test work to obtain learning outcome scores. The media validation results reached 97% the material validation results reached 94%. Students also provided user responses with results of 93.9%. Learning effectiveness is measured through student learning outcomes by comparing the values of the control class and the experimental class. The results of the SPSS analysis show a 2-tailed Significance of 0.000 or less than 0.05 which means that the two class learning outcomes have differences. Overall it is concluded that Tiktok-based learning media is very valid and feasible to implement and gets positive responses from students so that it can help support learning effectiveness.

Informasi Detail

DDC

SKRIPSI DIGITAL

Prodi

Universitas Negeri Malang. Program Studi Pendidikan Tata Niaga, 2025.

Deskripsi Fisik

ix, 13 hlm. : ilus.

Bahasa

No Reg

1342/RS/25

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2025

Subjek

1. DIGITAL BRANDING - MEDIA PEMBELAJARAN TIKTOK
2. DIGITAL BRANDING - TIKTOK LEARNING MEDIA

Pembimbing

1. Rachmad Hidayat, S.pd, M.pd

Lampiran Berkas