Skripsi

Multimodal analysis on meet Indonesia social media platforms for branding strategies / Ahmat Rizal Muslim Hidayat

Abstrak
This research examines how Meet Indonesia uses TikTok marketing tactics with multiple elements to enhance its brand visibility and connect with users. The team gathered data from Meet Indonesia s top 10 TikTok videos on their official account plus supporting research findings. We examined visual parts such as color schemes and branding symbols textual parts like taglines and hashtag use and audio components such as music and popular sound effects. Our study shows that using popular hashtags viral challenges and multiple action methods boosts brand recognition while making viewers more interested in the content. We require further investigations because this research focuses only on TikTok platform data. Our research data serves as a valuable guide for local brands seeking to build effective digital marketing solutions that use multiple media types.

Informasi Detail

DDC

SKRIPSI DIGITAL

Prodi

Universitas Negeri Malang. Program Studi Bahasa dan Sastra Inggris, 2025.

Deskripsi Fisik

vi, 29 hlm. : ilus.

Bahasa

Indonesia

No Reg

1479/RS/25

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2025

Subjek

1. MEET INDONESIA - STRATEGI BRANDING
2. MEET INDONESIA - MEDIA SOCIAL TIK TOK
3. MEET INDONESIA - BRANDING STRATEGY

Pembimbing

1. Yusnita Febrianti, S.pd, M.a., Ph.d

Lampiran Berkas