Skripsi

The influence of emarkel (electronic marketing learning) and students\' digital literacy skills through learning motivation on generation Z learning outcomes in the digital onboarding expertise competency phase F Vocational High School 1 Turen / Fega Yoanisyah Putri

Abstrak
The purpose of this study was to determine the integration of EMarkeL (Electronic Marketing Learning) and students Digital Literacy skills towards student Learning Outcomes through Learning Motivation. The approach used is quantitative descriptive explanatory type with data collected using questionnaires in the form of questionnaires via Google Form to all research samples of 106 students of class XII Digital Business at SMK Negeri 1 Turen. The sample was taken using a saturated sampling technique that took the entire population. This study uses SPSS data analysis to test the validity and reliability of the instrument along with simultaneous tests then uses PLS-SEM to test the relationship between variables with SmartPLS 3. This study provides results that the use of EMarkeL (Electronic Marketing Learning) and Digital Literacy can improve Learning Outcomes mediated by Learning Motivation which mediates complementary partial which means that EMarkeL and Digital Literacy have a direct effect on Learning Outcomes but with the mediation of Learning Motivation it further strengthens the influence of EMarkeL and Digital Literacy Skills to improve student Learning Outcomes.

Informasi Detail

DDC

SKRIPSI DIGITAL

Prodi

Universitas Negeri Malang. Program Studi Pendidikan Tata Niaga, 2025.

Deskripsi Fisik

xi, 17 hlm. : ilus.

Bahasa

No Reg

1490/RS/25

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2025

Subjek

1. EMARKEL - ELECTRONIC MARKETING LEARNING
2. DIGITAL LITERACY

Pembimbing

1. Andy Prasetyo Wati, S.e., S.pd., M.pd

Lampiran Berkas