Skripsi

Pengaruh kesiapan teknologi dan kompetensi digital mahasiswa terhadap adopsi teknologi artificial intelligence dengan mediasi persepsi kemudahan penggunaan / Fadia Rosma Amanda Agustin

Abstrak
The fast progress of artificial intelligence (AI) is transforming numerous facets of life including education. AI is expected to replace many low-skilled jobs including office administration raising concerns about the diminishing role of human workers in this field.This study seeks to examine the influence of technological readiness and digital competence on AI adoption among office administration students with perceived ease of use as a mediating factor. Unlike previous research which primarily focused on accounting and libraries this study fills a gap by exploring AI adoption in office administration education a relatively under-researched area. This study utilized an explanatory research design with a quantitative methodology utilizing surveys. The data were analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS). Findings show that technology readiness significantly influences perceived ease of use which in turn enhances AI adoption. Higher technological readiness leads to a greater perception of AI as easy to use encouraging adoption. Digital competence positively influences perceived ease of use but it does not affect AI adoption directly. But it indirectly influences AI adoption through perceived ease of use. This study substantiates the critical role of perceived ease of use in AI adoption among college students. This study contributed theoretically by expanding the knowledge on digital competency and AI adoption. It emphasizes the importance of technology readiness and highlights the perceived ease of use s significant role in facilitating AI adoption in office administration education.

Informasi Detail

DDC

SKRIPSI DIGITAL

Prodi

Universitas Negeri Malang. Program Studi Pendidikan Administrasi Perkantoran, 2025.

Deskripsi Fisik

xv, 54 hlm : ilus.

Bahasa

Indonesia

No Reg

2138/RS/25

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2025

Subjek

Pembimbing

1. Andi Basuki, S.pd, M.pd

Lampiran Berkas