Skripsi

Pengaruh iklan televisi sepeda motor Yamaha Vega R terhadap citra produk (studi kasus pada pengguna sepeda motor Yamaha Vega R di Desa Pagedangan Kecamatan Turen Kabupaten Malang) / Muslih Raharja

Abstrak
Many business practitioners use television to advertising their product. The aim of it is to make a positive perception on the audiens about the product that their advertise because positive perception can make a good image for the product. Hypotheses in this research investigate the link between television advertising and product image and test them in an empirical study. Data is collected and analyzed from users of Yamaha Vega R on Pagedangan Village. The result suggest that television advertising have significant effect to product advertising further companies should be more creative to explore how to take the attentions of the audiens and send the message directly correctly and effective to the audiens.

Informasi Detail

DDC

Rs 658.8343 MUS p

Prodi

Skripsi (Sarjana)--Universitas Negeri Malang. Jurusan Manajemen, 2007.

Deskripsi Fisik

x, 116 hlm. : il : tab. ; 29 cm

Bahasa

Indonesia

No Reg

02014/KI/07

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang, 2007

Subjek

1. PRODUK, CITRA - PENGARUH IKLAN

Pembimbing

1. ERY TRI DJATMIKA RUDIJANTO W.W. ; 2. ELY SISWANTO

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