Skripsi

Pengaruh kualutas produk terhadap proses pengambilan keputusan pembelian ponsel Nokia (studi kasus pada mahasiswa Fakultas Ekonomi Universitas Negeri Malang) / Nicko Bagus Setiawan

Abstrak
Emulation between operator of seluler at the moment very tight once. This matter claim marketings to provide product which with quality and accepted by market. This research try to assist marketing to reply all the challenge with influence correlation is quality of product to purchasing decision-making processes. Case study the selected is Nokia ponsel because as power of market of ponsel specially in Indonesia. Result of research mention that variable is quality of product have an effect on positive and signifikan to purchasing decision-making processes and product reliability variable have most dominant influence. In the end company suggested that by more is improving their product reliability through Quality control and intake of gilt edged material raw.

Informasi Detail

DDC

Rs 658.8343 NIC p

Prodi

Skripsi (Sarjana)--Universitas Negeri Malang. Jurusan Manajemen, 2007.

Deskripsi Fisik

x, 127 hlm. : il : tab. ; 29 cm

Bahasa

Indonesia

No Reg

02139/KI/07

Edisi

Skripsi (Sarjana)--Universitas Ngeeri aMlang, 2007

Subjek

1. KONSUMEN - KEPUTUSAN KEMBALI
2. PRODUK, KUALITAS

Pembimbing

1. SOPIAH ; 2. AFWAN HARIRI AGUS PROHIMI

Lampiran Berkas