Skripsi

The hyper reality image construction through language in the beauty product ads found in cosmo / Hestya Surida

Abstrak
oods and services to a potential customer to influence and win public opinion to think and act as the advertiser s expect them to do. In the advertisements the images constructed are meant to motivate and influence the customers to act as the ads tell them to. Many times the advertisers create a hyper reality world in which they offer the dreams or hopes to the customers so that they can fulfil their expectations. This study is aimed to analyze and to describe the construction of hyper reality image through language in the beauty product advertisements in Cosmo. The study takes a descriptive qualitative study as the methodology of the research. The data were taken from the beauty product advertisements in Cosmo the United States magazine which contains materials related to women. It is limited to the latest edition (2009 edition) of Cosmo on which the research was being conducted. The data were also limited into the newest edition due to the researcher s intention to see the latest phenomenon or culture shown in the ads. The data that were taken only concentrate on the beauty products for women such as cosmetics dietary products supplements makeover products perfumes deodorants and/or skin care products. The data analysis was done through the following steps (1) analyzing the language in the ads and (2) figure out the hyper reality image through the language that has been analyzed. There are some hyper reality images that the researcher found from the analysis of the language of the advertisements found in Cosmo i.e. (1) being naturally beautiful and young (2) being self-centred (being attractive sexy etc) (3) perfectness and (4) being distinctive or different from others and there are also some ways that the advertisers use to construct these images i.e. (1) offering instant beauty (2) giving power (3) giving instruction (4) giving satisfaction and protection (5) giving promise (6) performing the characters who have the criteria of the images constructed and (7) using positive words to create positive effects. The bombarded-beauty product ads in television magazine internet and so forth and how easy the message of the ad could be caught by all society in all levels or classes because of the attractive and provocative language in the advertisement languages have drawn many beauty-product 8213 victims 8214 in our surroundings. This study thus is intended to open the reader s mind to the phenomenon of hyper reality and to realize that actually almost all images created by the advertisers are merely live in the advertisement s world. It is expected that the further researcher(s) can reveal more hyper reality images constructed in many other ads to rich the readers knowledge on the phenomenon of hyper reality.

Informasi Detail

DDC

Rs 428.3 SUR h

Prodi

Universitas Negeri Malang. Program Studi Bahasa dan Sastra Inggris, 2009.

Deskripsi Fisik

vii, 93 lembar : il. : tab. ; 30 cm.

Bahasa

Indonesia

No Reg

01751/KI/09

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang, 2009

Subjek

1. IKLAN - BAHASA
2. BAHASA INGGRIS - PENGGUNAAN

Pembimbing

1. YAZID BASTHOMI

Lampiran Berkas