Tesis

Analisis Wacana Iklan Radio yang berbahasa Indonesia oleh Martutik

Abstrak
th lim-ited frequency- Liecond te lt stru - tures sf radio rtisement generally followa Head Line Bocly -llose ttern- From the persLiect ir e of variation crf p rspniqit ion lling t-he text. atructttres 16 patterns gf ra Cio rtisement were founcl. Third types of top ic developed 1n I ratlio advertisements are topics on p rotluct jr-lent lt y. on the frequency of its use the F roduct aFI -Ara in following order product effectivene6l pr odtrct rformance produr 1 .1ua1l ty produLrt nrannf act ur ing titive information product history and research on product. Fcurth wort-1 /phraae constrr-rcti ns in ratiio rtieement could be grnupecl into const mcticrr s which (a) icate the efficacy of procluct in term of c rmpar.at ive ebih) snperlative ( paling ter- ) anri qualit5 ( sekal.i. ) ) indicate product effectivenegc in term of verlral tructions meN-kan meN i and peN-i (c) inr ite act ions g inetruction or requeat ancl (d) inclicat.e tensification naing aangat pasti benar-benar memang betul-betul. Fift h sentence forms ui ed in raclio tisement vary- The variations inclrrde (a) affirmative b) itrterrsgative (c ) imperative and (t-l ) e. r Lamat ory. Each bence forrn haa its awn roLes in conveying mesoages.

Informasi Detail

DDC

Rt 499.22107 MAR a

Prodi

IKIP MALANG. Program Studi Bahasa Indonesia, 1992.

Deskripsi Fisik

xiv, 231 hlm. : ilus. ; 28 cm.

Bahasa

Indonesia

No Reg

00293/KI/93

Edisi

Tesis (Pasca Sarjana)--IKIP MALANG, 1992.

Subjek

1. BAHASA INDONESIA - STUDI DAN PENGAJARAN
2. BAHASA INDONESIA - ANALISIS IKLAN

Pembimbing

1. Imam Syafi'ie ; 2. D.D. Oka

Lampiran Berkas