Skripsi

Figures of speech in cosmetics advertisements in the Vogue Magazine / Pradnya Paramitha Tinto

Abstrak
ABSTRACT Paramitha Tinto Pradnya. 2009. Figures of Speech in Cosmetics Advertisements in the Vogue Magazine. S-1 Thesis English Department State University of Malang. Advisor Dr. Johannes A.Prayogo M.Pd M.Ed. Keywords advertisement stylistics figure of speech Advertisements have become important media for people s lives today which are used to disseminate information about the newest products. Language used in the advertisements must be stylish and persuasive because it is aimed to persuade the consumers to buy the products. Therefore the advertisers use figures of speech in their advertisement s language in order to be persuasive. The writer sees almost all cosmetics advertisements use figures of speech in order to attract people s attention and arouse the reader s curiosity to buy the product. Hence it encourages the writer in conducting a study about figure of speech in cosmetics advertisements in VOGUE magazine. This study focuses on the concepts of figures of speech. The objectives of this study is to find the types of figures of speech used in the cosmetics advertisements in the VOGUE magazine the types of figures of speech that are mostly used in cosmetics advertisements in the VOGUE magazine and the meaning of each of figures of speech used in cosmetics advertisement in the VOGUE magazine. The research design of this study is descriptive-qualitative quantitative since the study attempts to describe the linguistics phenomenon on cosmetics advertisements. In addition this research used qualitative approach because the data were in the forms of words phrases and sentences not in the form of numeric data. The data source of this study was twelve cosmetics advertisements from one edition of VOGUE magazine March 2009. It also used a quantitative approach to compute the number of figures of speech to find the frequencies of uses of each type of figures of speech and the mostly used in cosmetics advertisements in VOGUE magazine. The writer found that the types of figure of speech existed in the language of cosmetics advertisements were personification hyperbole metonymy metaphor. The writer also found the types of figure of speech that did not exist in those advertisements such as simile symbol apostrophe synecdoche paradox allegory understatement and verbal irony. The frequencies of uses of each type of figures of speech were various. Hyperbole dominated all of the advertisements. The number was 21 out of 44 advertisements (47 7%). The second rank was personification. It appeared 18 times out of 44 advertisements (40 9%). The third rank was metaphor which appeared 4 out of 44 advertisements (9 1%). From the result it can be inferred that hyperbole is mostly used in cosmetics advertisements because hyperbole obtains reader s attention by saying something in an extraordinary way. Therefore hyperbole has been used by the advertisers to attract readers curiosity persuade and influence them to believe and be interested in what is being advertised then to buy the products. It is finally suggested that stylistic teachers should use advertisements from certain media as material for teaching. It is also suggested that other researchers can conduct researches on the same problem with larger population different print media or even different kind of media on the structure of the advertisement.

Informasi Detail

DDC

Rs 428.409 TIN f

Prodi

Universitas Negeri Malang. Program Studi Bahasa dan Sastra Inggris, 2009.

Deskripsi Fisik

ix, 75 lembar : il. : tab. ; 30 cm.

Bahasa

No Reg

02670/KI/09

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2009

Subjek

1. BAHASA INGGRIS, UCAPAN - GAYA BAHASA
2. IKLAN - GAYA BAHASA

Pembimbing

1. JOHANNES A. PRAYOGO

Lampiran Berkas