Skripsi

Pengaruh strategi pemasaran defensif terhadap kepuasan pelanggan di Tsananiya Minimarket Kediri oleh Dyana Widiastuti

Abstrak
Pcnerapanfu -ry3]in strategly ang tepat mempakank unci ubma suatu sbkpsrDte eheae-prantogaeutaetk-gauii ngibsp pygiaa uefatanatenTdm ndn ar aga halr lat-asatee dammpgrarhuua a upasstn ndadal ahgTahnapaf-uib n p csiisea anrrhk miasTapn rane yeg ta k aomnn.aiu tl ar uiurenkut tnoarrg tna Tte i t seoup asdtt urmati-ti tgv a-u.muanr to iirpn rau. ilnorm an rt itun atu-rrirkttr.ik im la et ifoelt f .sii l r iai-ia viiynar nuatuir nt aidiin ila ntso m mmtr npee aa mntnt ieetebiugrtreyaarair. upkpiokakkiaanran nn ptiedtankbb eenratuliphkna annag a n ie rf1 dgn.rr-ayy.gn.l gr agasnrat r nars t negpai t ertu gttt o irp or p nui ry turrp rduJii-liai lG.r nra angnm g aent alusi raatgeagri pdeenfeenlipstiieatfe ynnrae hnraigtdid aainppikn ae ik pabu_iea arsauanspnmaep h r auan nniitigtuig k a maniit e -i noai-e .rnr ai y sm i tnp rrilgagila-o-nifrff i L e t- r glai irdi.e pfeeSmnusaibdsf yaaenrakn v-dFaispreiyab b-ae-r dlkp eaaepnntae gnnkgdesget ea(ndyrn a)i .Tr nsvla aa tmr-iia-arb n ei yru i ani oai foip r JJ -K(tXuer)du iprt ie vp naaerdiraaitbbi aeunirrinn a dio oe kpteonbdeer(d xni)m daanna -llur pSeemdabnegnktvuaaknra ipaneb nedgl elihpaenn.dr eifnUnta nftgnaenfifi iiJa n i i t g - kepuasanp elanggsatnrCa Xterg).i AU kepuasapne lanesa po oe_pn_ug la am-nsn yie- a n nggg muTn erayrkuTtape nabk kn aiknpa ntpgueknnegAtgk/e u tmte dstia iodnrnse eadsrmak rnaiop nttisiyfte a Mr vt ian1si mLii.l a1a rik gltf Frtta uaatrp yeartootyeah -ftuairi ypreaesintpueo dlinetidanendginn aai nnmmm eeennngggaggmumnbaairtk snanscna t mdepnetrtaa stn admopmrdt n ggdr uj dn it r at ri f psdai lrilfai-ns euansya.a mtkuzp 0el dbaenr abnearlaisnidsj ida ra staa rmcgarnisii vMiain ii9enrai mrb ea. rrg k aenrctd erayr iui.rtf fi. oG gLegpu o rtyr a anniklgreuk taeiuhbuie i ht uals.ai l np-iage an reparaihttiaias nney d daanagtnag ppBf% ee2r lm y as0 nbRt geu5 5ng4g3fa2nu n 2sk )5nia_g in%lpn(a lei)i fn ni Fkmig laaae7nari9m it0htab7aauu7n d rk6 i a nt2ipknta2aa n tnJsnb g iiaioaluah.nnprie)ul 1 t. uav9pi n t usan0ii g 0 6 p i1.u d oh ao v oanvlisrn a siiarggEibakr ebain retk dtr2iea negpndp eeesJ9rpni62c edz adneoydn oaSye -a5 RnxOn%r ( k4 ((es26speh) 7 na a sisto le a a/Ogoini r4 it etqrhuakdtiak pv ariafublet ld eppe nnd eanru hy ariauerin depende n (stralegik epuasapne langgan) rsdiinegtnnaginfaigkntaai nnndg sakin Fas tk trea0pt ee0gr0ci0k a emypaenam5alnJrs b /.a up npky) -et gilkl ara n nrpO in. lt6nTge-h srZgie g fc r ar lsr u at0or a r 5d te4ras5fir- kpp - a eenonm -g bau etjaiian-u-ntFdou ank pau5ana4pt de 7pyinp3 ageeratr iaacrirbahaeyafaln Y ( pelanggapne langgan) signifikana taud apatd ipercayad enganta rafkepercayaan dashianikpmteaomartaets ueB tskrreiahyasrtaa kdednaagangpsib p a deek rmireakkpa jaurunhsikta aaaassrnnaaiqd la n npaepe efgenenmlgnaeasn.lpniigtf iet bgacnaanmeidn ktrri e s aiatertianaach snaiyn mar tieasn ary igbnka uadidtr idruitpiai .-ae p sdrsaoea ttdr d peiaaiehtani rnrgl-gikk at k-ru eu s shyeia mcnapgruyau sal eiagnnnbrga iaf mbihkisawa-a na -selama mpeenmeplietiratanhi nain kaaadnpa ala fnhg (r)t e-rTasha mmeannjaiydai d-tv aisnaimr taurjukaent nKyeady iariit ur rmm -ee rtauknmsgaaknamatkpkauann efqle qk honikpm e elamnpgegrabLa dneynagka n cara meningkatkanp ioros al meaa ceiak dan tmpcpdmtmeeueeimeseerrlltalkatdmeepononinnamabgngmbtgt eug ge(ek or2 aarali.du yaky).nnps aetaanp p heinsln njrie.alvoegt aglnoa epdl ii metin ilruunuroby qoakg y aj dknuuskaraea yga la tkpnaathntyda1aeam aenrnbndymnen . iltas aagarngleea scyb nignnl aadaaignsjgmprpinan laakraradgao- doaknsmignd idtupw kaiueuykpoanukdakaudnn j - tri numyisa eiflp dsaeoi rpanbr.knrrrqo ichaaomgnamnrnrd p oauasm jub.a an ir daksketd rpoa yusia m mueaioun 1 nmhbn gp r ctaegttgruumuoderl uteius u fudmrdretsakiieaoaknt e nerytotnedaynii naufr iiama y- srni-itnsamko g gjt giu ot t ti-dfu amisnuf i iite.a iiarekgoh odtrerr-nhrmaht.or l uu anaapo b.ggdar-ysmeo a ap is dm e papkaay n trakeauridd rardd (ueaaa adrknpr )niuaait aahm ryneka menghadappi asar global hendaknyaT samaniyaM inimarket terus mengembangk asna yap d alamh al ini perluasanp asars asarayna ngl ebih diperl as selaini tu training karyawans ecarab erkalaj uga senantiasad ifrhatikan karena merekaa dalaha sett erbesapr erusahaadna nd iharapkana gar merckas enantiasbai sa menjadmi itray angb aikb agip elanggayna ngp adaa khimyam emuaskapne langgan. 4

Informasi Detail

DDC

Rs 658.8343 WID p

Prodi

Universitas Ngeri Malang. Jurusan Manajemen, 2004.

Deskripsi Fisik

ix, 106 lembar : il. , tab. ; 28 cm.

Bahasa

Indonesia

No Reg

00479/KI/04

Edisi

Skripsi (Sarjana)-- Universitas Negeri Malang, 2004

Subjek

1. PELANGGAN- KEPUASAN
2. MANAJEMEN PEMASARAN

Pembimbing

1. WIDODO, SITTI AMANAH ; 2. ARIEF, MOHAMAD

Lampiran Berkas