Tugas Akhir

Strategi pelayanan pada suplier di Departement Accounting Giant Gajayana Malang / Sayyida Anom

Abstrak
Keywords Service Strategy Supplier In the current era of globalization may result in the development of world economy on the extraordinary. It is marked by the emergence of various shopping malls such as mini markets supermarkets plazas and various other types of shopping centers. heterogeneous consumer needs can be met so that they can compete in the business world by improving service quality. Where service is any act or activity that can be offered by one party to another party which is essentially intangible (not physically tangible) and not any ownership. Quality of service provides an incentive to consumers to build strong ties with the company. Ties such as this allows companies to understand the actual customer expectations especially on the supplier and their needs This final project as a continuation of the implementation of working practices are carried out on the Giant lapamgan Gajayana Malang began on 11 January until 11 pebuari 2010. From the results of fieldwork practice shows that the strategy of service at the Departement Giant Gajayana supplier in Malang is the strategy of relationship marketing strategy custumer superior service guarentes unconditional strategy an effective complaints handling strategy a strategy to enhance corporate performance. Implementation of good service strategy at Giant Gajayana Malang as through efforts to foster a close relationship between the companies represented employees are suppliers to service users. Thus good service quality is one factor the company s success. Based on the results of field work practices can be suggested that the parties conducted additional Malang Gajayana Giant warehouse employees menguranggi meating-hour effective and more infrastructure such as computers for the smooth operations of the company.

Informasi Detail

DDC

Rp 658.812 ANO s

Prodi

Universitas Negeri Malang. Program Studi D3 Manajemen Pemasaran, 2010.

Deskripsi Fisik

vi, 57 lembar : il., tab. ; 30 cm.

Bahasa

Indonesia

No Reg

02988/KI/10

Edisi

Tugas Akhir (Diploma)--Universitas Negeri Malang, 2010

Subjek

1. KONSUMEN - PELAYANAN, STRATEGI

Pembimbing

1. DJOKO DWI KUSUMAJANTO

Lampiran Berkas