Skripsi

Pengaruh pemahaman siswa tentang ekonomi, latar belakang sosial ekonomi orang tua, kelompok acuan dan iklan terhadap pola konsumsi siswa kelas X SMA Negeri 5 Malang / Evi Nurlaili

Abstrak
Key Words Economic literacy Social economic background Group reference Advertising Consume behaviour. Economic literacy is become important thing to build the student more rational in consumer behaviour. And also Parent social economic background Reference group and Advertising influence toward student consume behaviour. A large number of student of SMAN 5 Malang buy trend good consummately. The purpose of this research is describing and analyzing how the influencing of student economic literacy toward Consume behavior of tenth grade SMAN 5 Malang. These research uses correlation description in order to know independent variable correlation to dependent variable. The population is the tenth grade of SMA Negeri 5 Malang. And the technical of sample is promotional random 30% population per class or 97 students. Collecting data is done by documentation and questioner. The instrument test is held by Validity test and reliability before the quesioner.The analyze of these research is double linear regression Analyzing. Based on the result of the research there are four conclusions. First Economic literacy influences towards consume behaviour of the tenth grade SMA Negeri 5 student significantly. The high of economic literacy presses the student consume behaviour because the student is able to implement in daily. Second parent social economic background doesn t influence towards consume behaviour of tenth grade of SMAN 5 Malang student. It shows that the level of parent social economic background doesn t cause the student is educated become consummate. Third The reference group doesn t influence toward consume behaviour of tenth grade of SMAN 5 Malang student too because of the appreciation and interest toward them doesn t high and it doesn t make the students to imitate them. Fourth the advertising is already influence towards consume behaviour of the tenth grade SMA Negeri 5 student significantly. It is caused by how advertisement interest and easy to access them in several of media. It s also become their habit.

Informasi Detail

DDC

Rs 306.3 NUR p

Prodi

Universitas Negeri Malang. Program Studi Pendidikan Ekonomi, 2011.

Deskripsi Fisik

x, 84 + [47] lembar : il., tab. ; 30 cm.

Bahasa

Indonesia

No Reg

00685/KI/11

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang, 2011

Subjek

1. KONSUMSI, POLA
2. EKONOMI - PEMAHAMAN

Pembimbing

1. PRIH HARDINTO ; 2. GRISVIA AGUSTIN

Lampiran Berkas