Skripsi

Responses towards English words in oriflame advertisements / Fera Octavia

Abstrak
Keywords english words advertisement code mixing responses. Bilingual advertisement has been used by many companies around the world. In Indonesia Oriflame as one of the International companies also distributes in Indonesia using the catalogue as printed advertisement media and internet advertisement media. The use of English words as the name of the product and some of the English words to explain the products makes the researcher feel curious to analyze the responses towards the English language in Oriflame advertisement in written catalogue. However the phenomenon of English words in Oriflame advertisements is accessible for the researcher to take it as the data for this research. This research is done qualitatively. The researcher collects the data by distributing questionnaires to the thirty Indonesian female participants to be involved in this research. The participants were chosen randomly in order to gain various answer of attitudes. The participants came from three different communities female college students career women and housewives. The questionnaires were divided into two types. The first type contains the seven randomly selected advertisements of October Edition of 2013 to be distributed to the first fifteen participants. The second type contains the seven randomly selected advertisements of November Edition of 2013 to be distributed to the rest fifteen participants. This way was chosen to cover the whole advertisements of about 300 products of Oriflame because Oriflame company often switched their products advertisement to be completed with the explanations. The research gains various answers about the participants attitude towards the English words in Oriflame advertisements. 16.7% or 5 people of the participants feel that the English words are less effective to be used in advertisement. 46.7% or 14 participants state that the bilingual advertisements are fairly effective to be used. The rest of the participants here 36.7% or 11 of the participants think that it is effective to use English word in advertisement. The other answers also come from the way they comprehend each of the words based on their familiarity with the English words.

Informasi Detail

DDC

Rs 428.5 OCT r

Prodi

Universitas Negeri Malang. Program Studi Bahasa Inggris, 2013.

Deskripsi Fisik

viii, 65 lembar : il., tab. ; 30 cm

Bahasa

No Reg

02375/KI/13

Edisi

Skripsi (Sarjana)-- Universitas Negeri Malang, 2013

Subjek

1. BAHASA INGGRIS - KATA PEMBENTUKAN
2. BAHASA INGGRIS - TATA BAHASA

Pembimbing

1. Yazid Basthomi

Lampiran Berkas