Tugas Akhir

Penganekaragaman jenis benih padi guna meningkatkan volume penjualan pada PT. Sang Hyang Seri (Persero) Malang / Lucky Andriandica Pratama

Abstrak
Andriandica Lucky 2014. The Paddy Seed Diversification to Enhance Selling Volume at PT. Sang Hyang Seri (Persero) Malang. Final Assignment. Diploma III Department of Management Faculty of Economics State University of Malang. Advisors Dr. Wahju Wibowo A.Md S.E. M.Si. Keywords Diversification Selling Volume PT. Sang Hyang Seri (Persero) Malang. 12288 12288 12288 PT. Sang Hyang Seri (Persero) is one of the national sub-system seeding with the help of funds from the world bank lending has become a modern and the largest seeding companies in Indonesia even in Southeast Asia. PT. Sang Hyang Seri needs to understand and identify consumers about the products they want. The strategies that will be undertaken by PT. Sang Hyang Seri (Persero) Malang are (1) store image strategy (maintain the image of the store) (2) Relationship marketing strategy (good relationship) and (3) product diversification strategy. 12288 12288 12288 Factors affecting service on PT Sang Hyang Seri (Persero) Malang is divided into 2 parts which are very influential to business continuity of PT. Sang Hyang Seri Malang in the future that will be uses as a reference and guidance. The part that is a factor in supporting and inhibiting factors that has to be faced by PT Sang Hyang Seri (Persero) Malang. As for some of the advantages of service which is owned by PT Sang Hyang Seri (Persero) Malang are as follows (1) PT Sang Hyang Seri (Persero) Malang is one of the foremost seeding company in Indonesia (2) as having its own farmers (3) and also has its own agricultural land used for testing seed. The purposes of this final assignment are (1) to know what kind of diversification of PT. SHS (Persero) Malang (2) describe the support and resistance diversification of rice seed at PT.SHS (Persero) Malang and (3) solution to optimize the diversification of rice to increase sales volume in PT. SHS (Persero) Malang. 12288 12288 12288 Diversification of products is increasing the types of products that are right for the intended market in order to satisfy the farmers and at the same time the company can increase profits in the long run through increased sales and increased market. 12288 12288 12288 The sales volume is sales levels which are achieved after the company for a certain period in units (units / total / rupiah). 12288 12288 12288 Based on the reported results by the researcher this can be made for consideration by all employees of PT Sang Hyang Seri (Persero) Malang in increasing sales in the next period in order to obtain optimal results from the application of these strategies.

Informasi Detail

DDC

Rp 633.180688 PRA p

Prodi

Universitas Negeri Malang. Program Studi Manajemen Pemasaran, 2014.

Deskripsi Fisik

xi, 48 lembar : il., tab. ; 30 cm

Bahasa

Indonesia

No Reg

04726/KI/14

Edisi

Tugas Akhir (Diploma)-- Universitas Negeri Malang, 2014

Subjek

1. PADI - PENJUALAN

Pembimbing

1. Wahju Wibowo

Lampiran Berkas