Tugas Akhir

Penerapan periklanan pada PT. Mustika Surya Nusantara Wilayah Pamekasan / Sony Faza Hafiyan

Abstrak
ABSTRAK Faza Sony. H. 2017. PenerapanPeriklananPada PT. SURYA MUSTIKA NUSANTARA Pada Wilayah Pamekasan. TugasAkhirProgamStudi DIII ManajemenPemasaran JurusanManajemen FakultasEkonomiUniversitasNegeri Malang.Pembimbing TrisetiaWijijayanti SE MBA. Kata kunci Promosi Iklan Rokok Apache Pada era modern saatini promosimerupakanbagianpentingdalamusahamemasarkansuatuprodukataujasakarenapromosimempunyaiperanan yang cukupbesarbagiperusahaanuntukmempengaruhikonsumendenganmenginformasikanprodukataujasa agar konsumentertarikdanmembeliproduk yang sudahditawarkan. Banyakkegiatanpromosi yang ditawarkanmelaluiiklan. Iklanmerupakansalahsatubentukpromosi yang paling banyakdigunakanperusahaandalammempromosikanprodukdanjasanya. Iklanadalahbentukkomunikasitidaklangsung yang didasaripadainformasitentangkeunggulansuatuprodukyang disusunsedemikianrupasehinggamenimbulkan rasa ketertarikan yang akanmengubahpemikiranseseoranguntukmelakukanpembelian. PT. SURYA MUSTIKA NUSANTARA harusmerancangpromosiuntukmenjualdanmenawarkanprodukRokok Apache kepadasemuakonsumen. Dengancaramenjualdanmenawarkanmelaluimetodeiklan diharapkanakanmeningkatkan volume penjualandariprodukRokok Apache.Upayapromosi yang dilakukandenganmenuangkannyakedalambrosurmaupundenganpemasanganpapaniklan. Agar kegiatanpromosimelaluiiklandapatberjalanbaikdanmenciptakancitrapositifterhadapproduk yang ditawarkan saran yang dapatdiberikanpenulisyaitu 1) Brosur yang digunakanuntukpromosiberisitentanginformasidankonten yang menarikdariproduktersebut. 2) Menggunakan media yang lebih modern yaknidenganmembuatiklan di media elektronikdan media sosial. 3) Produk yangditawarkanharusmudahuntukdibeliolehpasarkonsumen. Latarbelakangtersebutmenjaditujuan yang ingindicapaidalampenulisan kali iniadalahsejauhmanapenelitidapatmengetahuielemen-elemenkuncipelaksanaanpenerapanperiklanansebagaistrategipromosi yang diterapkan PT. SURYA MUSTIKA NUSANTARA dalamkaitannyadengankegiatanPraktekKerjaLapangan (PKL). Denganhasillaporaninidiharapkandapatmenjadireferensidalampengembangandanidentifikasistrategipromosi yang paling baikdanmaksimaluntukperusahaan. SehinggadapatmengembangkanprodukdariRokok Apache kepadamasyarakatluas. Serta hasilpenelitian yang disajikandalampenulisan kali inidiharapkandapatmemberikankegunaanseperti MengetahuiPenerapanPeriklanansebagaiStrategiPromosi yang tepatdalampenjualanprodukRokok Apache MengetahuifaktorpenghambatdanpendukungdalampenerapanStrategiPromosi yang digunakanuntukpenjualanprodukRokok Apache Mencarisolusiuntukmemecahkanpermasalahan yang dihadapidalampenerapanStrategiPromosipadarokok Apache. ABSTRACT Sony Faza. H. 2017. Implementation of the Advertising on PT. SURYA MUSTIKA NUSANTARA InPamekasan Region. Final examination Diploma of Marketing Management Department of Management State University of Malang. Advisors TrisetiaWijijayanti SE MBA. Keywords Promotion Advertising Apache Cigarette In this modern era promotion is an important part in the attempt to market a product or service because of promotion have a considerable role of companies to influence consumers with a product or service in order to inform consumers interested and buying the products already offered. Many promotional activities that can be offer by making a purchasing. Advertising is one form of promotion of the most widely used by companies to promote their products and services. Advertising is a form of indirect communication is based on information about the excellence of a product that is structured such a sense of interested feeling that will change someone s mind to make a purchase. PT. SURYA MUSTIKA NUSANTARA should design the promotions to sells and offers the product of Apache Cigarette to all consumers. By selling and offering with advertising method will be expected to increase the sales volume of the products Apache Cigarette. Promotional efforts made by pouring it into a brochure as well as the installation of billboards. So that promotions activities with advertising can goes well and creates a positive definition of the products offered suggestions are given by the author are 1) The brochure that used for promote contains information and interested content of the product. 2) Use more modern media by using advertising media in electronic media and social media. 3) The products offered must be easy to be purchased by consumers. Those background will become the purpose which that want to achieve in this research. In addition to know far the researcher ability is in knowing the key of application performance advertise elements as the strategy of the advertisement that applied by PT. SURYA MUSTIKA NUSANTARA corporation which is related to the direct work practices. By this result its hoping will be able to become a reference in the development and identifying the best and maximum advertisement strategy for the corporation. Thus it will be developing the product from Apache Cigarette to the society. Besides this research that write in this journal hope will be useful in the several aspects such as To know the advertisement strategy as an accurate promotion strategy in wholesale of Apache Cigarette to know the threat and supported factor in the application of the advertisement strategy that use for the wholesale of Apache Cigarette to looking for the solution for the problem solving that confronted in the application of advertisement strategy of Apache Cigarette.

Informasi Detail

DDC

Rp 659.1 HAF p

Prodi

Universitas Negeri Malang. Program Studi Manajemen Pemasaran, 2017.

Deskripsi Fisik

xi, 52 lembar : il. , tab. ; 30 cm

Bahasa

Indonesia

No Reg

03782/KI/17

Edisi

Tugas Akhir (Diploma)--Universitas Negeri Malang. 2017

Subjek

1. PERIKLANAN
2. ADVERTISING

Pembimbing

1. Trisetia Wijijayanti

Lampiran Berkas