Skripsi

Illocutionary Acts in Facebook Sale Group. / Agung Bimo Baskoro

Abstrak
ABSTRACT Baskoro Agung Bimo. 2017. Illocutionary Acts in Facebook Sale Group. Thesis Department of English Faculty of Letters Universitas Negeri Malang. Advisors (1) Maria Hidayati S.S. M.Pd. (2) Aulia Apriana S.S. M.Pd. Keywords illocutionary acts online marketing facebook sale group Studies on illocutionary acts have grown significantly in the past decades but there is a small number of studies which study about implicitness or intended meaning in digital setting such as online marketing. It conveys the sellers intention and purpose to the customers. In this case the message is about persuasive Facebook status by the community of Facebook sale group (FSG). The aim of this research is to identify types of illocutionary acts from salespeople s post on FSG and how the customers perceive the information posted. To answer the research questions a descriptive qualitative method is employed. The data related to the identification of illocutionary acts were obtained from the screenshots of 20 selected posts on the chosen FSG. Each of the screenshots was then analyzed by referring to five types of illocutionary acts theory proposed by Searle (1979) they are representatives/assertives directives commissives expressives and declarations. To answer the second research question dealing with the customers response on the selected posts a semi-strcutured interview was chosen to obtain the data. Five students of English Department were randomly selected to volunteer for the interview. The results of this study show that there were 70 propositions found in FSG posts. The most dominant type of illocutionary acts was representative acts with 43 propositions. The second type was commisive acts containing 11 propositions. Then expressive acts were found in nine propositions. The fourth types was directive acts containing seven propositions. The last type was declaration with zero proposition. Most of the posts used representative acts more than the other type of illocutionary acts. It is because the purpose of posting something in FSG is to give brief information and description about the things they sell and to attract the customer to buy. In addition most of the propositions found were in the form of informing. Moreover related to the language used in the given posts all participants view that it is easy to understand since the words and phrases used are familiar and supported by pictures. Furthermore related to the trustworthiness of the information all participants state that they might believe the information since it seems to be promising though confirmation is important to do when it comes to online shopping. Indeed all selected posts have achieved the felicitous conditions necessary to create happy post indicated by their success in following the conventional procedures aggreed in the FSG. To conclude this research has revealed that illocutionary acts in the context of FSG are important for online salespeople to better advertise their business. The felicitous conditions in such a virtual setting cannot entirely be achieved by depending on the surface information in the post. The concept of abuses for example can only be found depending on how well the audience assess the trustworthiness of the advertisement. The next future researchers are suggested to further investigate illocutionary acts in computer-mediated communications.

Informasi Detail

DDC

Rs 428.3 BAS i

Prodi

Universitas Negeri Malang. Program Studi Sastra Inggris, 2017.

Deskripsi Fisik

xii, 62 lembar : il. , tab. ; 30 cm

Bahasa

No Reg

01417/KI/18

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2017

Subjek

1. BAHASA INGGRIS - TINDAK TUTUR
2. ENGLISH LANGUAGE - SPEECH ACTS

Pembimbing

1. Maria Hidayati ; 2. Aulia Apriana

Lampiran Berkas