Skripsi

Language Functions Used in Headlines of Cosmetic Advertisements / Mega Kartikasari

Abstrak
ABSTRACT Kartikasari Mega. 2018. Language Functions Used in Headlines of Cosmetic Advertisements. Thesis. Department of English Faculty of Letters Universitas Negeri Malang. Advisors (I) Aulia Apriana S.S M.Pd. (II) Dr. Emalia Iragiliati Sukarni M.Pd. Keywords language function headline advertisement language of advertising This research is aimed at describing language used in headlines of cosmetic advertisements in Cosmopolitan Magazine. There are two objectives of this research. The first is to identify the types of language function used in the headlines of cosmetic advertisements. In this study the researcher used Leech s theory in analyzing the language function. The second is to find out women s perceptions on the use of language of cosmetic advertisements. The researcher used descriptive qualitative method to analyze the data. The main data source of this study is Cosmopolitan issued in January 2016 to December 2016. The researcher also used participants opinion as data to answer a research question which deals with women s perception on the use of language of cosmetic advertisements. The findings show that that there were thirty two headlines categorized into informational function twenty four headlines categorized into directive function seven headlines categorized into aesthetic function and two headlines categorized into expressive function. Type of language functions that did not appear in headline of cosmetic advertisement in Cosmopolitan magazine is phatic function. Besides the researcher also found that language of advertisement is important because it plays important role in delivering messages. Language of advertisement always emphasizes the uniqueness of a product because this is one way to build a positive image of the products. However many participants claimed that language of advertisement is slightly truthful. Also the findings revealed that after reading the advertisement text mostly the participants were not interested to buy products being advertised. Last the researcher concludes that informational function is frequently appeared language function with percentage 49% followed by directive function and then aesthetic function and in the last rank is expressive function. Then mostly the participants of the current studies assume that language of the cosmetic advertisements cannot be trusted because most of them contain many promises without evidence and the existence of language of advertisement is still weak. It has not been able to raise people s desire to buy the products.

Informasi Detail

DDC

Rs 425 KAR l

Prodi

Universitas Negeri Malang. Program Studi Sastra Inggris, 2018.

Deskripsi Fisik

x, 98 lembar : il. , tab. ; 30 cm

Bahasa

No Reg

03517/KI/18

Edisi

Skripsi (Sarjana)--Universitas Negeri Malang. 2018

Subjek

1. BAHASA INGGRIS - TATA BAHASA
2. ENGLISH LANGUAGE - GRAMMAR

Pembimbing

1. Aulia Apriana ; 2. Emalia Iragiliati Sukarni

Lampiran Berkas